Is Chicken High in Protein? How Much Should You Eat?
Explains the protein content of chicken and how much to consume for a healthy and balanced diet.
Essential Vitamins for Strong and Healthy Chickens
Details the essential vitamins chickens need to stay strong and healthy, supporting growth and disease resistance.
Feeding the Future: Why the Next Era of Philippine Agriculture is About Value
Bounty CEO Atty. Kenneth G. Cheng shares why the future of Philippine poultry is about producing better, not just more, at the 39th PHILSAN Convention.
How to Start and Grow An Egg Business in the Philippines
Explains how to start an egg business in the Philippines, including basic setup, costs, and tips to improve production and sales.
How to Build a Chicken Coop at Home
Explains how to start an egg business in the Philippines, including basic setup, costs, and tips to improve production and sales.
From Bulacan to the World Stage: Advancing Food and Agriculture at the 2026 World Egg Organisation Conference
From September 7 to 10, 2026, Architect Edwin Chen, President of Branded and Value-Added, attended the World Egg Organisation (WEO) Global Leadership Conference 2026 in Singapore. He participated in the Egg Producer Leadership Panel alongside global industry leaders. Representing Bounty on an international stage was a source of pride. It connected our 40-year journey, which […]
Growing Together: 26 Bounty Leaders Take the Lead in Pioneer AIM Business Leadership Program
At Bounty, we’ve always believed that responsible growth doesn’t just start with strategy or systems, it starts with our people. As our ecosystem continues to evolve into a modern food powerhouse, the strength of our journey depends on the leaders who guide it every single day. To invest directly in that future, Bounty recently partnered […]
Bounty furthers its mission of making food better as it marks its 40th year
What started as a humble business with only 5,000 birds grew into a mega food empire in the Philippines and beyond. That, in a nutshell, was the story of the large-scale industrial agriculture corporation Bounty. Founded by the Cheng family in 1986, the business made it its mission to be part of the Filipino table. This year, it marks its 40th anniversary, celebrating the family’s legacy, as well as the people who made it what it is now: a homegrown food powerhouse.
Poultry Farming Opportunities in the Philippines
A simple guide to poultry farming opportunities in the Philippines, covering market demand, farm setup, requirements, and income potential.
40 Years of Food Made Better: How Bounty Continues to Grow
For 40 years, Bounty has been part of Filipino families’ everyday moments. From meals shared at home to the work of farmers across the country, our journey has always been connected to the people we serve. What began as a small layer farm in Sta. Maria, Bulacan in 1986 has grown into an integrated food […]