Story Month: August

Bounty furthers its mission of making food better as it marks its 40th year

What started as a humble business with only 5,000 birds grew into a mega food empire in the Philippines and beyond. That, in a nutshell, was the story of the large-scale industrial agriculture corporation Bounty. Founded by the Cheng family in 1986, the business made it its mission to be part of the Filipino table. This year, it marks its 40th anniversary, celebrating the family’s legacy, as well as the people who made it what it is now: a homegrown food powerhouse.

40 Years of Food Made Better: How Bounty Continues to Grow

For 40 years, Bounty has been part of Filipino families’ everyday moments. From meals shared at home to the work of farmers across the country, our journey has always been connected to the people we serve. What began as a small layer farm in Sta. Maria, Bulacan in 1986 has grown into an integrated food […]

Inside Bounty’s 40th Anniversary: Looking Back on 40 Years of Food Made Better

Forty years ago, Bounty began with a simple goal: to provide Filipino families with quality food they could trust. What started as a layer farm in Bulacan has grown into one of the country’s leading integrated food companies, serving millions of households while supporting farmers, communities, and the future of Philippine agriculture. Bounty’s 40th Anniversary […]