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Bounty furthers its mission of making food better as it marks its 40th year

What started as a humble business with only 5,000 birds grew into a mega food empire in the Philippines and beyond. That, in a nutshell, was the story of the large-scale industrial agriculture corporation Bounty. Founded by the Cheng family in 1986, the business made it its mission to be part of the Filipino table. This year, it marks its 40th anniversary, celebrating the family’s legacy, as well as the people who made it what it is now: a homegrown food powerhouse.

Poultry Farming Opportunities in the Philippines

A simple guide to poultry farming opportunities in the Philippines, covering market demand, farm setup, requirements, and income potential.

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August 18, 2026

Beyond poultry: Building a broader food ecosystem

Bounty Fresh Group is banking on an integrated food and agribusiness model to strengthen its market position, as the company expands across poultry production, animal nutrition, retail food and value-added consumer products while supporting the country’s food security goals.

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