At Bounty, we bring happiness to your table through safe, high-quality, and innovative food solutions. Today, we’re thrilled to share a milestone that furthers our commitment to excellence. Bounty Plus, a proud division of Bounty Fresh Group Holdings, Inc., has become the first poultry company in the Philippines to earn the prestigious Lloyd’s Register Quality Assurance Inc. (LRQA) “Reared Without Antibiotics” (RWA) certification. This groundbreaking achievement marks a significant step forward in responsible antibiotic-free poultry farming, ensuring healthier choices for Filipino families.
What Does the RWA Certification Mean for You?
The LRQA RWA certification sets a gold standard in poultry farming. It guarantees that chickens raised on certified Bounty Plus farms are never exposed to antibiotics throughout their entire lifecycle. While “no antibiotic residue” ensures the final product is free of antibiotics, the RWA certification confirms that antibiotics were never used at any stage of the chicken’s growth. This milestone reflects our science-backed approach to animal health, focusing on preventive care, optimal nutrition, and rigorous biosecurity measures —all key to superior Antibiotic-Free Poultry production.
This achievement builds on our ongoing efforts to educate consumers about the importance of Chickens Raised with “No Antibiotics Ever” (NAE). By choosing NAE-certified chicken, you’re prioritizing health and supporting farming practices that emphasize animal welfare and sustainability and true Antibiotic-Free Poultry methods. We’ve taken great strides in ensuring that our poultry products meet these high standards, which include investments in advanced farming technologies and strict biosecurity protocols.
A Message from Our CEO
“We are incredibly proud to be the first in the Philippines to achieve this certification,” shares Atty. Kenneth Cheng, CEO of Bounty Fresh Group Holdings, Inc. “It reflects our deep commitment to delivering healthier, responsibly produced chicken to Filipino consumers while adhering to world-class animal welfare and environmental standards. As we continue this journey, we remain dedicated to expanding our RWA-certified farms and feed mills.”
How Can You Spot Our Certified Products?
To help you quickly identify our antibiotic-free poultry products, all certified poultry items will carry the official LRQA RWA certification logo. This label reinforces our transparency and ensures you can trust the chicken you’re serving your family.
Additionally, our NAE products feature clear labeling that makes it easy for you to choose responsibly produced chicken, a key marker of true Antibiotic-Free Poultry. Look for our signature packaging highlighting our commitment to transparency and quality, offering peace of mind whenever you shop.
Why This Matters
Filipino consumers are increasingly seeking healthier, antibiotic-free poultry protein options, and we’re proud to lead the way. The LRQA RWA certification serves as a third-party validation of our commitment to responsible poultry farming. It’s more than just a badge—it’s a testament to our promise to provide safe, high-quality chicken for you and your loved ones.
By choosing Bounty’s NAE products, you’re making a conscious decision to support sustainable farming practices. These practices promote healthier livestock and improve the environment by reducing antibiotic resistance and encouraging natural farming methods that underpin Antibiotic-Free Poultry.
About LRQA
LRQA is a globally respected assurance provider that offers certification, assessment, and training across various sectors. Headquartered in the United Kingdom and operating in 120 countries, LRQA’s RWA scheme includes a robust audit process, strict animal welfare requirements, and independent third-party certification that spans the entire production chain—from hatchery to processing plant.
Our Journey at Bounty
From humble beginnings with 5,000 layers in Sta. Maria, Bulacan, and Bounty have grown into one of the largest poultry integrators in the Philippines. Our legacy began in 1986 with the Cheng family’s passion for quality and innovation. Over the years, we’ve introduced groundbreaking initiatives, like the “golden yolk” table eggs, and expanded into broiler integration.
As we continue to innovate, our mission remains steadfast: to bring joy to families through life’s bounty. From farm to table, we’re committed to making food exciting, safe, and sustainable every day, everywhere, all while championing Antibiotic-Free Poultry practices.
Join Us in Celebrating This Milestone
This certification is a win not just for Bounty Plus but for every Filipino seeking healthier food choices. Together, we’re redefining what it means to bring happiness to your table. Look for the LRQA RWA logo and NAE labels on our products and experience the difference between responsibly produced chicken. Choose Antibiotic-Free Poultry—because every meal matters.
Here’s to a healthier future with Bounty. Let’s continue to build a table filled with joy, quality, and trust—for you and your family.
