About Us
Our History
OUR JOURNEY: 40 YEARS OF FOOD MADE BETTER
About Us
COMPANY OVERVIEW & NATIONWIDE OPERATIONS
Bounty is an integrated food ecosystem connecting farms, feeds, factories, and restaurants. Since starting as an egg layer farm in Sta. Maria, Bulacan in 1986, we’ve grown into a fully integrated poultry producer, investing in our own hatcheries, broiler farms, feed mills, and processing plants — including the country’s first fully automated deboning line for chicken breast and thigh cuts.
Fresh Group
The Fresh Group is one of the country’s largest farm-to-table poultry producers, raising certified NAE (No Antibiotics Ever) broilers under strict quality and welfare standards.
Branded and Value Added Group
The Branded and Value Added Group produces table eggs, marinated meats, breaded chicken, honey, and other ready-to-cook products that make everyday home cooking easier.
AgriBusiness Group
The Agribusiness Group supplies feeds, vitamins, and farm essentials — from feed mixes and additives to disinfectants and supplements — supporting productive farms and healthy livestock nationwide.
Restaurant Group
The Restaurant Group, home to Chooks-to-Go, which has grown from takeout outlets into dine-in stores with a wider menu for families.
Our Mission
We innovate more to improve the lives of the families through life’s bounty.
Our Vision
The trusted choice, everyday, everywhere.
Values
Values
Behaviors
Family at the Heart of What We Do
- The family is our consumer — and we put them first in what we do
- We create a respectful environment where ideas are encouraged, resulting to a more inclusive workplace
- We work as a collective, with our people, our partners and communities, supporting each other to achieve our business goals
Courage to Change and Innovate
- We embrace change and learn everyday to enable growth and deliver market-driven innovation
- We show curiosity by encouraging discussion, actively listening and provide constructive feedback to our people and teams
- We develop talents and teams to lead change
Champion Responsible Growth
- We are stewards of company resources, eliminating waste and focused on delivering business growth
- We put safety in everything we do, everyday, across all our operations
- We care for our environment and we operate responsibly in all the communities where we are present and build for the future
Lead with Integrity
- We do what is right
- We celebrate victories — big or small — publicly
- We own up to our mistakes and learn from it
- We are role models of the company values
Values
FAMILY AT THE HEART OF WHAT WE DO
- The family is our consumer, and we put them first.
- We build a respectful, inclusive environment where ideas are heard.
- We work as one team with our people, partners, and communities.
COURAGE TO CHANGE AND INNOVATE
- We embrace change and keep learning to drive growth.
- We listen, encourage open discussion, and give honest feedback.
- We develop our people to lead change.
Champion Responsible Growth
- We use resources responsibly and work to eliminate waste.
- We put safety first in everything we do.
- We care for the environment and the communities where we operate.
Lead with Integrity
- We do what’s right and own our mistakes.
- We recognize wins, big and small.
- We lead by example.